More Traffic Isn’t Always the Answer: How Service Businesses Convert Better Online
The Maths That Makes the Case The arithmetic of conversion improvement is more compelling than most business owners realise. Consider a business spending £4,000 a month on Google Ads and converting website visitors to enquiries at 3%. Doubling the volume of traffic to generate more leads costs another £4,000 a month. Doubling the conversion rate […]
Google Confirms: AI Search Optimisation Is Still SEO
Google Confirms: AI Search Optimisation Is Still SEO Google has published its most direct guidance to date on how businesses should approach optimisation for AI-powered search features, and the headline finding is one that will cut through a lot of noise: there is no separate discipline required. The new documentation, published on Google’s developer site […]
Google Has Told You Exactly What It Rewards. Most Businesses Are Still Not Listening.
Google’s own guidance on what makes content rank well is publicly available and remarkably clear. The principles it sets out also happen to be the foundation of effective AI search optimisation. Here is what it says, and what it means in practice for your business. Google’s ranking systems are designed to prioritise content created to […]