More Traffic Isn’t Always the Answer: How Service Businesses Convert Better Online
The Maths That Makes the Case The arithmetic of conversion improvement is more compelling than most business owners realise. Consider a business spending £4,000 a month on Google Ads and converting website visitors to enquiries at 3%. Doubling the volume of traffic to generate more leads costs another £4,000 a month. Doubling the conversion rate […]
People Are Using AI More. They Trust It Less. Here Is What That Means for Your Business.
New consumer research reveals a widening gap between AI adoption and AI confidence. Usage is at an all time high. Excitement is falling. For any business relying on AI search to drive discovery, the implications are significant. 73% of consumers now use generative AI regularly, up from 45% in early 2024. In the same period, […]